House-Hasson Hardware’s acquisition of Long-Lewis Hardware of Birmingham, Ala., has resulted in a new regional manager; 10 new sales staff members; and 150, 18-wheeler truckloads of merchandise received, categorized, and placed on House-Hasson’s warehouse

Long-Lewis was House-Hasson’s fifth acquisition since 1980, when Hasson took control of the now 109-year-old company

House-Hasson Hardware’s acquisition of Long-Lewis Hardware of Birmingham, Ala., has resulted in a new regional manager; 10 new sales staff members; and 150, 18-wheeler truckloads of merchandise received, categorized, and placed on House-Hasson’s warehouse shelves for sale to its hardware store and lumberyard dealer customers.

“This was an important acquisition for us because the pool is shrinking, or almost gone, of companies that through acquisition can really add value to our customers and our company,” said Don Hasson, president of House-Hasson Hardware.

“The landscape is getting so consolidated that smaller and medium-sized distributors are quickly becoming a thing of the past,” Hasson said. “This consolidation has been going on for a long time; we’re glad that Long-Lewis’s owner found us to be the right fit for its employees and customers.”

Long-Lewis was House-Hasson’s fifth acquisition since 1980, when Hasson took control of the now 109-year-old company.

Hasson said he has named Michael Brady, formerly sales manager with Long-Lewis, as regional sales manager for portions of Alabama, Georgia, Mississippi, and Tennessee.

“We’ve brought on board 10 outstanding sales people and a first-tier manager n Michael Brady,” Hasson said. “We’re already seeing excellent results, and I anticipate them to grow significantly as the sales staff becomes more experienced with our system.”

In the hardware business since 1973, Brady was with Long-Lewis for the last 17 years, starting as a merchandiser, and then becoming director of purchasing. At the time of House-Hasson’s acquisition he was Long-Lewis’s general sales manager.

Brady said the size, sophistication, and scope of House-Hasson’s services to its hardware dealer and lumberyard customers – and sales staff support – are things that Long-Lewis was unable to provide because of its size.

“House-Hasson has been a great fit for us,” Brady said. “Many of House-Hasson’s programs are exactly what the Long-Lewis staff needed and wanted.”

Among these are variable pricing; store design and layout; business forecast models; price shopping; availability of advanced point-of-sales systems; website and electronic marketing support; retail pricing; and 40,000 more product line-items to sell.

“I had a good impression of House-Hasson from everything I’d heard and seen of the company over the years, and everything I’ve seen since coming here has supported and strengthened everything I knew about House-Hasson,” Brady said.

House-Hasson’s Long-Lewis acquisition added to House-Hasson some 500 dealers, bringing the total number of dealers to above 2,000. It also added about $30 million in annual sales, which top $200 million.

“We’re pleased with where we are, with the integration of Long-Lewis staff and products into our system, and, most importantly, we’re seeing very, very positive results,” Hasson said.

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