A hardware store can sell anything a paint store can sell. Whatever makes it more convenient for customers to shop with our dealers makes our dealers a stronger destination for customers.

House-Hasson Hardware announced that it has added 2,500 new items to its paint sundries inventory, according to a press release. This addition will enable hardware dealers to create complete paint stores within their hardware stores.

House-Hasson President Don Hasson said an example of the store-within-a-store concept will be set up at the company’s upcoming dealer market, scheduled Sept. 29 – Oct. 1 at the Wilderness Resort in Pigeon Forge, Tenn.

“We’ll construct a small model paint store at the market to show dealers what they can do with these new items,” Hasson said. “A hardware store can sell anything a paint store can sell. Whatever makes it more convenient for customers to shop with our dealers makes our dealers a stronger destination for customers.”

The new products are available out of House-Hasson’s two warehouses, located in Knoxville, Tenn. and Prichard, W.V.