Jason Monroe has been named vice president of merchandising

House-Hasson is a giant in the hardware industry, and it’s a privilege to be with this company, in this role, in service to our dealers and their customers.

Jason Monroe has been named vice president of merchandising for House-Hasson Hardware, America’s largest independent regional hardware distributor, company President Don Hasson has announced.

Other House-Hasson promotions are Ray Bradley to product manager, and Connie Brooks has become a product manager for Knoxville, TN and Prichard, West Virginia warehouse.


Monroe assumes the role previously held by Allen Winn, who was with House-Hasson for 32 years, 22 of which he spent running the company’s merchandise department. Winn passed away June 5.


Hasson said Monroe is well prepared to assume the responsibility for running the merchandise operation for the 109-year-old company, which serves dealers in 17 states and the Caribbean Basin.

“Jason is experienced, effective, and he has readied himself well for this role,” Hasson said. “Everything flows from the merchandise that goes from us, to our dealers, and to their customers.

“We’re confident Jason will do an excellent job in managing the merchandising side of that process.”


Monroe joined House-Hasson 10 years ago as a hardware purchasing agent with a focus on builders’ hardware and farm and fence goods. In 2009 he moved to power tools, power tools accessories, hand tools, and lawn and garden.

The Knoxville, Tenn. native worked in purchasing for two other companies before joining House-Hasson

“Coming here was an opportunity to work in an industry I felt close to,” Monroe said. “I’m a trim carpenter at heart.

“House-Hasson is a giant in the hardware industry,” he added, “and it’s a privilege to be with this company, in this role, in service to our dealers and their customers.”

Ray Bradley’s role as product manager is responsibility for managing, buying, and negotiating programs with some 165 power tool and lawn and garden vendors.

Bradley, an industry veteran, has been with House-Hasson for more than five years. Before joining House-Hasson he worked for 15 years in product distribution with Wallace Hardware in Morristown, Tenn.

Connie Brooks’ work as product manager for House-Hasson’s Knoxville and Prichard warehouses includes purchasing automotive; outdoor living; fans and air conditioners; and “candy & snack” items, among them candy, beef jerky, and others. She also purchases paint & electrical products for the Prichard warehouse.

With House-Hasson nearly 20 years, Brooks began in the receiving department and then for 10 years in accounting. In 2006 she became a buying assistant in House-Hasson’s lawn and garden products section.
House-Hasson serves some 2,000 dealers.