The wait is over. Moore’s Feed Store, the mammoth 137,000-square-foot store in Pontotoc, Miss., had a soft opening this past November and finally held a grand opening celebration April 4-5.

“The community had been excited about this store and couldn’t wait to see it open,” says owner John Moore. “The grand opening went great.”

House-Hasson helped secure deals and door prizes from vendors for the grand opening, and a large contingent of House-Hasson personnel including the entire buying department came down to show their support for the event.

“We did a lot of advertising to get the word out. We gave out 1,000 hamburgers and 500 hot dogs. Pretty much the whole town came out to see our new store that weekend,” Moore says. “You couldn’t find a spot in our parking lot, and it’s a huge parking lot.”

The new store stocks more than 200,000 SKUs, which is four times the number of items House-Hasson stocks in its warehouse. “We want to be a one-stop shop for products so people don’t have to leave town to go shopping,” explains Moore, who says they have added a lot of new items even since they have opened.

He expects to attract more contractors later on, but so far is pleased with the foot traffic he is getting from consumers. He anticipates having to boost his employee count beyond the current figure of 35.

“We sell more feed than anything, but we really haven’t had time yet to analyze the sales by category to see where the trends are,” says Moore, whose brother Johnny runs a feed mill where they make and sell their own line of feed.

The old 18,000-square-foot store down the road is still operating for now, but the plan is to eventually move everything into the new store. When you add in the adjacent buildings for lumber/building materials, feed and metal shop, the total space under roof is 287,500 square feet.

Niche categories include auto parts, animal health, clothing, footwear, fencing, horse tack, cleaning supplies, poultry, pet supplies, sporting goods, workwear, truck boxes, outdoor furniture, trailer parts and welding. One adjacent building contains bulk feed and a metal shop, while another contains lumber and building materials.

To help customers find what they are looking for there are five menu boards located throughout the store listing all the product categories.

Moore’s daughter, Liz Russell, serves as assistant manager and she has overseen the selection and merchandising of the clothing and footwear categories, which take up prime space in the front of the store. Russell came up with the idea of attracting sponsorship support from companies such as Nutrena, whose logo is prominently featured in the signage. Moore’s is the largest dealer of Nutrena products in the state of Mississippi.

House-Hasson has developed a website for Moore’s that incorporates an e-commerce function to it. “We think that can help us drive additional sales,” Moore says.