House-Hasson’s numbers are in, and it looks as though a snowy January market was not enough to deter sales.
The January dealer market in Nashville, Tennessee, which took place Jan. 21-23 at the Gaylord Opryland Hotel, saw 8 to 10 inches of snow, as well as a 5% year-over-year increase in overall sales.
“We give the dealer market excellent marks,” Hasson said. “It was a great kickoff to the year, even though Friday (Jan. 22) was a blizzard, and a market Friday is typically a very strong day. If dealers hadn’t arrived by Thursday they weren’t likely to make it until Saturday. Nashville doesn’t often see 10 inches of snow.”
Owing in large part to the sales increase was a boost in ordering from the market floor using CipherLab scanners – which sends a dealer’s order directly into the House-Hasson system without paperwork.
“The ease of ordering electronically means that dealers order more of what they need because the system works so smoothly and takes less time,” Hasson said.
The event also managed to provide fun for attendees, according to the company. That’s despite the fact that the band hired for Friday night’s entertainment couldn’t make it to the other side of the city.
“Instead of a band, we had one guy with an electric piano and a mixing board, but people stayed just as long, danced as much, and had just as good a time,” he said.
“Several of our dealers from the Caribbean Basin were outside making snow angels,” he added. “They had never seen snow before.”
The next dealer market is scheduled for June 16-18 at the Sevierville Events Center in Sevierville, Tennessee, just outside the Great Smoky Mountains National Park