Print vs. Digital
Use both to reach every age group in your target audience.
All-Inclusive Promotion Program
We chose to do an every other month program 4-page flyer this year. The format is easy to work with, and I customize much of my flyer to sell items we stock in our store regularly. Kim and her team at House-Hasson always help find up-to-date pictures of items and descriptions for what I request. I also take advantage of the items that are standard in the flyer that are good deals in the circular order form. Sometimes the flyers give me ideas of items that I should be stocking, especially seasonal items. The sale flyers keep our name out there in the community. We direct mail our flyers and post on Facebook and our website to get the word out about each of our sales. The digital format of the flyer allows potential customers to click on items and see them up close. It is very professional looking. We also find that many people in our community come in with the paper version of their flyer, with all of the items circled that they would like to purchase. We definitely see more foot traffic during flyer weeks! (Flyer Review)